Advising on the commercial impact of technology and
    market changes in telecoms, software and IT services

Software Business Models	Infrastructure	Integration
Application Lifecycle	Information Access	Security
Collaboration	Information Management

We understand the issues IT organisations are facing...

There is no shortage of information

End-user organisations have more information about the market than ever. Simple, in context and concise practical advice is now even more important and this is where Ovum excels. We provide a balance of technology and commercial expertise to deliver pragmatic global research and advice.

So much financial pressure on users...

The IT functions within end-user organisations are under financial pressure from three perspectives:

• to reduce the cost of IT, sometimes through seemingly arbitrary cost reduction targets
• to decrease corporate risk by implementing robust IT infrastructures and high availability solutions with limited or no additional budget considerations
• to ensure that business innovation is enabled and delivered in a timely, measured and cost effective manner with minimal new capital investment.

Ovum provides research and advice on winning infrastructure optimisation strategies, optimal integration solutions plus in depth licensing, financing and pricing aspects of the software industry directly addressing these pressures.

Introducing Software@Ovum

Software@Ovum is a concise portfolio of industry research that focuses on the most important issues and topics affecting user organisations, software vendors, and the service sector that works with the industry. The research spans both tactical and strategic issues, with a pragmatic focus on research that can be readily understood, is comprehensive, and is focused on actionable advice.

Software@Ovum focuses on 8 topics, looking at each topic from both a commercial and technical angle. It provides a flexible delivery platform focusing on the following topics:

Software Business Models

Application Lifecycle

Collaboration

Infrastructure

Information Access

Information Management

Integration

Security

What you will receive

Fundamentals

We provide you with everything you need to know about a technology, from a basic explanation of what the technology is all about through to best practice examples.

Market Analysis

Our analysis of the market gives you an understanding of how the market will evolve and which players are positioned for success.

Market Forecasts

Our annual market forecasts provide expert analysis of market developments, predictions of which sectors of the market will grow or decline and identification of the key factors behind the movement.

Vendor Analyses

Vendor positioning grids and strategic vendor analyses present our view on the positioning of key players in the market. We assess the company's financial viability, products and services, market and sales strategy and provide Ovum's view of its likelihood of success.

Product Evaluations

Ovum is recognised as the world leader in software product evaluation. We assess product functionality against our independent criteria specifically designed to expose product strengths and weaknesses.

Ovum Comments

Ovum's timely analysis of the hottest issues and debates will help you understand emerging issues in the software market before they impact your business.

Reports

Reports provide a deep analysis of the complexities surrounding important technology, service or market developments. You need to understand the impact of these developments on your business.

Analyst Interaction

Access to Ovum's experts is an integral part of the Software@Ovum advisory service. We can help you meet your specific business requirements with the following types of analyst interaction:

1) Unlimited Enquiry Time

For specific questions relating to the research in Software@Ovum, we can put you in direct contact with the relevant expert for a full explanation.

2) Analyst Engagements

There is often no substitute for face-to-face interaction and Ovum's expertise is no exception. Having a senior Ovum expert provide the independent 'front-line' perspective can be a powerful and challenging addition to any internal meeting or event. Ovum's senior independent experts are not only specialists in their field, but also well versed in presenting, moderating and chairing events.

Your next move...

To find out more about Ovum's services contact us at your nearest office.